Best Buy

Best Buy is a multinational consumer electronics retailer headquartered in Richfield, Minnesota. It was founded by Richard Schulze and James Wheeler in 1966 as an audio specialty store called Sound of Music. Consumers shop Best Buy for electronics, computers, appliances, mobile phones, video games, and new tech. Best Buy offers in-store pickup and free, two-day shipping on thousands of items.

Best Buy often keeps their text marketing campaign simple, using SMS messages to communicate with customers. Their messages almost always contain a link to their website which increases traffic and generates an opportunity to convert sales on promotional items and exclusive offers.

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