Draper James

Draper James is a clothing line founded in 2015 by actress Reese Witherspoon. A nod to Witherspoon’s Southern upbringing, Draper James aims to “emphasize Southern roots and personal style.” The line’s name honors Witherspoon’s grandparents, Dorothea Draper and William James Witherspoon, and features a wide range of clothing, accessories, and home decor.

Draper James text messages provide customers with MMS deals, SMS coupons, and alerts about new product style arrivals. The messages are truly inspired and use gifs and a variety of product images to convey special offers. Each message also features a link with the brand’s logo in the link preview.