Function of Beauty

Function of Beauty is a hair care company selling personalized hair care products formulated to the user’s hair profile and goals. The company focuses on customizing shampoo, conditioner, leave-in treatment, hair serum, and purple shampoo with a potential for 12 billion ingredient combinations.

The Function of Beauty SMS program sends its subscribers MMS deals, SMS coupons, and updates about the latest Function of Beauty deals. The brand inspires consumers to explore their product offerings by including colorful imagery and eye-catching copy in their text messages.