Journeys

Journeys, owned by Genesco, is a specialty chain retailer of branded fashion footwear and accessories with approximately 1,200 stores. Journeys operates five retail concepts across North America including Journeys, Journeys Kidz, Shi by Journeys, Underground by Journeys, and Little Burgundy.

The Journeys uses SMS text message to communicate with their subscribers by sending, sale offers, and exclusive discounts. Each one of their weekly messages includes simple messaging, exclusive coupon codes, and links to purchase.