KKW Beauty is a cosmetics company created in 2017 by Kim Kardashian West. KKW Beauty carries both face and eye makeup as well as cosmetic tools.
The KKW Beauty text marketing program provides recipients with early access to sales, special promotions, restock alerts, and new collection alerts. Using MMS messaging, KKW Beauty provides subscribers with GIFs and bright images as well as a link to encourage online browsing and purchasing.