LIVELY is inspired by the qualities they believe make women sexy today: being smart, healthy, active, and outgoing. The brand delivers bras and undies that blur the aesthetic lines of lingerie, activewear, and swimwear, taking the best elements of high style and comfort from each category.
The LIVELY sends SMS and MMS text messages to their subscribers. Each one of their messages has vibrant pictures, a link for purchase, sale offers, and/or exclusive discounts.