Loft

Loft is a women’s clothing brand. Loft belongs to Ascena Retail Group which also includes Ann Taylor, Lane Bryant, and other retail brands. Loft strives to provide all women and girls with fashion and inspiration for living confidently every day.

The Loft text marketing program provides subscribers with special promotions and alerts. Using both MMS and SMS messages, Loft includes a link to encourage online browsing and shopping.