Lulus

Lulus is an American online retail company selling women’s clothing, shoes, accessories, intimates, and swimwear. The company was founded in 1996 under the name Lulu’s Fashion Lounge as a brick-and-mortar retail store specializing in vintage apparel.

The Lulus SMS marketing campaign features promotions and important restock notifications. Each one of the text messages have short, concise copy that includes conversational copy and link to purchase.