Pura Vida

Pura Vida Bracelets, based in La Jolla, California, was founded in 2010. The company sells hand-crafted bracelets and jewelry online and through boutique stores. After several celebrities were spotted wearing their products, interest increased, and the company has since sold over 2 million bracelets. Pura Vida partners with many charities, producing bracelets in those charities’ colors and donating a portion of those bracelets’ sale prices to the partner charities.

The Pura Vida text message program provides subscribers with MMS and SMS text alerts featuring up-to-date information about the latest Pura Vida deals, sales, and exclusive offers. The messages contain links for easy access to the brand’s e-commerce site, and colorful imagery showcasing featured products.