Tanger Outlet is a real estate investment trust headquartered in Greensboro, North Carolina. The company invests in shopping centers with outlet stores. As of December 31, 2019, Tanger Outlet owned 32 shopping centers comprising 12 million square feet and over 2,400 stores. The company’s largest tenants are Gap, Ascena Retail Group, Nike, The North Face, H&M, Ralph Lauren, and Vans.
The Tanger Outlet text message program provides customers with SMS coupons and up-to-date information about their brand outlet deals. Although the send frequency is low, the text messages include a link to the website and inspirational copy for consumers.