Maud’s Coffee and Tea is the new extension of Intelligent Blends. Maud’s uses text message marketing as part of their overall marketing campaign. Focusing on sustainable coffee efforts, Maud’s offers gourmet coffee and tea in recyclable packaging.
Maud’s Coffee and Tea sends both SMS and MMS messages that include promo codes, limited time offers, and brand updates.
SMS Messages
SMS messages from Maud’s are not sent as frequently as MMS messages. A typical SMS message from Maud’s Coffee and Tea includes brand identification in the beginning, a short amount of text, oftentimes a promo code, and a link preview to complete the message. Maud’s SMS messages are clear to read and present a call to action for the recipients.
MMS Messages
MMS messages from Maud’s are sent more frequently and often include bright imagery and text. MMS messages will occasionally include a GIF, but more often than not it will feature an image instead. A typical MMS message from Maud’s Coffee and Tea includes brand identification in the beginning, a short amount of text, oftentimes a promo code, an image above the text, and a link preview to complete the message.
Maud’s Coffee and Tea sends at least one message a week and varies between MMS and SMS messages. Check out all of Maud’s text message marketing examples here.
Looking for text-inspiration from other grocery, health and wellness, or retail brands? Check out the hundreds of brands on SMS Archives now!