Text message marketing allows marketers to utilize many creative options for their campaigns. Whether it be SMS or MMS, text marketers can include promo codes within their messages. Promo codes give recipients a special code to use when shopping either in-store or online.
Two well known apparel brands, Dressbarn and Dress Up, both sent SMS messages with promo codes. Check out the examples below to see what each brand did.
Dressbarn begins by stating their name at the beginning of the message followed by a short amount of text. At the end of the text, Dressbarn includes a code, “WHMtops”, that shoppers can use online. To end the message, Dressbarn includes a link preview to encourage shopping on their website.
Dress Up begins by stating their name at the beginning of the message followed by a short amount of text. At the end of the text, Dress Up includes a code, “CALI25”, that shoppers can use online. To end the message, Dress Up includes a link preview to encourage shopping their new collection.
While Dressbarn and Dress Up both use promo codes, there is one main difference between them. Dressbarn capitalizes half of their promo code (WHMtops) while Dress Up capitalizes the entire code (CALI25). Typically, brands will capitalize their entire promo code to ensure it sticks out to viewers. Other than this difference, the two brands follow a relatively similar outline for their text messages.
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