Text message marketing is the broad term for a combination of commercial text messaging related practices. This usually includes mass text message alerts to interested consumers. This can be similarly compared to email marketing, with the main difference being receiving a text rather than an email. Text marketing has higher open rates of 99% as compared to the average open rate of 20% for emails.
Text messages (otherwise referred to as SMS or MMS messages), are small messages sent to mobile phones. They contain limited amounts of text and include clickable phone numbers or links.
There are specific guidelines of text message marketing governed by the Cellular Telecommunications and Internet Association (CTIA) and the Federal Communications Commission (FCC).
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