bebe is a women’s retail brand that was established in 1976. The brand develops and produces women’s apparel, accessories, and perfume fragrances, all marketed under the bebe or bebe Sport or bebe Outlet names.
bebe uses its text message program to send subscribers SMS and MMS style offers and updates about the latest exclusive offers. By signing up, subscribers agree to receive up to three auto-dialed marketing messages a week on their mobile phones. Text messages with striking imagery give shoppers a sense of style inspiration while communicating the current offers. The messages also always include a link to the bebe website or a sale landing page with a link preview displaying the brand’s logo.