butter LONDON was born in 2005 out of a rebellious spirit defined by a passionate objective: to offer the first toxin-free nail lacquer without compromising on color, quality, or performance.
The butter LONDON text message program is SMS and MMS. Their weekly messages provide exclusive offers (rewards program), updates on ongoing company sales, and coupon codes to be used at checkout. Most of their messages have lively pictures of their products and a link to purchase items on their website.