Constantly Varied Gear

Constantly Varied Gear is a workout apparel company for women. They feature traditional colors as well as colorful and vibrant patterns. Constantly Varied Gear also has their own free fitness Facebook group, podcast, and blog.

The Constantly Varied Gear text marketing program provides recipients with new releases, monthly challenges, and special promotions. Using both SMS and MMS messages, Constantly Varied Gear uses emojis, images, and links to encourage online browsing and purchasing.