Reebok is an American footwear and apparel company based in Boston, Massachusetts. Since 2005, the company has been a subsidiary of German sporting goods giant Adidas. The company produces and distributes fitness, running, and CrossFit sportswear, including clothing and footwear. It’s the official footwear and apparel sponsor for the UFC, CrossFit, and Spartan Race.
Reebok has a strong SMS program featuring both promotional messages and content that gives the reader a feel-good attitude. The messaging program provides subscribers with text message coupons, training resources, and updates on the latest Reebok deals. The messages also promote new blog posts and editorial content on Reebok.com.