Urban Decay is an American cosmetics brand and a subsidiary of French cosmetics company L’Oréal. Current products include lip, eye, complexion and body products. They are most well-known for their Naked collection, which includes twelve different eye shadow palettes.
The Urban Decay text message program provides customers with text message coupons and updates about the cosmetic company’s latest deals. By signing up, recipients agree to receive up to two auto-dialed marketing messages a week on their mobile device.