Aerie, a sub-brand owned by American Eagle Outfitters, is an intimate apparel and lifestyle retailer. In addition to lingerie, the Aerie line also sells dormwear, active apparel, loungewear, accessories, and sleepwear.
The Aerie text message program provides subscribers with exclusive offers and updates about Aerie product lines. By signing up, subscribers agree to receive a few auto-dialed marketing messages every week on their mobile device. Aerie sends MMS and SMS messages which often include a link to drive traffic to their website, making it easy for subscribers to purchase products from their mobile phones.