PETA stands for People for the Ethical Treatment of Animals, and is a non-profit American animal rights organization. PETA has nearly 400 employees, and 6.5 million members and supporters as the largest animal rights group in the world. PETA’s slogan is: “Animals are not ours to eat, wear, experiment on, use for entertainment, or abuse in any other way.”
PETA utilizes text message marketing to communicate with their First Responder advocacy program members. Recipients can text replies anywhere, any time to support saving animals.