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Text message marketing allows marketers to utilize many creative options for their campaigns. Whether it be SMS or MMS, text marketers can include promo codes within their messages. Promo codes give recipients a special code to use when shopping either in-store or online.  Two well known apparel brands, Dressbarn and Dress Up, both sent SMS […]

While SMS marketing can appear relatively straightforward, there are some regulatory things to keep in mind. A common question we see is “how is SMS marketing regulated?”. There’s a lot of confusion and misinformation about text message marketing in regard to laws, compliance, and best practices. A lot of this confusion comes from not knowing

Brevite is an apparel and accessory brand that primarily sells backpacks. Brevite makes backpacks specifically designed for camera equipment and functionality.  Brevite sends both SMS and MMS messages that include promo codes, limited time offers, and flash sales.  SMS Messages SMS messages from Brevite are sent more frequently than MMS messages. A typical SMS message

What Can I Send With Text Message Marketing?  While text message marketers have a lot of freedom when it comes to what can be included in SMS or MMS messages, there are still guidelines of what to include.  There are many best practices for sending text messages to consumers, a few of which include:  Display

Cyber Monday 2020 brought hundreds of text message marketing examples. Both SMS and MMS messages were used to deliver deals, special promo codes, and savings to recipients.  Here are two text message marketing examples sent for Cyber Monday 2020- one MMS from Tea Collection and one SMS from Julep.  MMS Message:  The MMS example from

Every text marketer should know the basics- one being what is the difference between SMS and MMS?  Oftentimes, text messages as a whole can be referred to as either SMS or MMS. The main difference between the two is that MMS messaging allows for more features than SMS messaging. There are three key differences that

Maud’s Coffee and Tea is the new extension of Intelligent Blends. Maud’s uses text message marketing as part of their overall marketing campaign. Focusing on sustainable coffee efforts, Maud’s offers gourmet coffee and tea in recyclable packaging.  Maud’s Coffee and Tea sends both SMS and MMS messages that include promo codes, limited time offers, and brand

In the latest text message marketing showdown, we compare two popular athletic and footwear companies: Champs Sports and Foot Locker.  These brands specialize in the latest footwear, athletic apparel, and sports gear trends.    Champs Sports vs. Foot Locker: Similarities Similarity #1: Both Brands Use SMS To Increase App Downloads and Awareness Both brands use

Text message marketing is the broad term for a combination of commercial text messaging related practices. This usually includes mass text message alerts to interested consumers. This can be similarly compared to email marketing, with the main difference being receiving a text rather than an email. Text marketing has higher open rates of 99% as

Did you know that 86% of enterprise businesses are using MMS Marketing? 2021 is your year to consider adding this vital marketing tool to your overall marketing campaigns. In addition to the large amount of businesses using text marketing, 82.4% of users also report being more likely to shop at a store that uses an